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How Toyota's CSR initiative taught rural Karnataka hygiene habits
The Times of India
2 days ago
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Toyota Kirloskar Motor's ABCD program transformed rural Indian schools by tackling hygiene beliefs. Children became agents of change, promoting toilet use and handwashing. This initiative, recognized by Harvard Business School, has reached thousands, improvin…
New Delhi, When Toyota Kirloskar Motor (TKM) built toilets in Karnataka village schools nearly a decade ago, it discovered a problem it had not anticipated: nobody was using them.Root cause analysis … [+4294 chars]
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